Joe Richkid first appeared on June 22, 1981 in a storyline in which Peppermint Patty and Marcie join a children's threesome golf tournament. They learn that they have to compete against Joe Richkid and his caddy, the third team being made up of Snoopy (disguised as the Masked Marvel) and Spike. Right from the moment of his introduction, Joe Richkid appears to be very arrogant. He refuses to shake Peppermint Patty's hand when he meets her because she may step on his golf shoes or smudge his white turtleneck.
When the match begins Joe Richkid's caddy makes fun of Marcie. Marcie eventually becomes so upset that she pushes Joe's caddy into a lake. She also throws both Joe's and Peppermint Patty's clubs into the lake, ending the match.
Joe's caddy is a bit of a bully, but takes an interest in Marcie, who responds with violence. He looks similar to Thibault. He never appears again in the strip.
Possible TV appearance
An unnamed character who looks like 5 or Joe Richkid (only with longer hair) appears in the TV special It's Flashbeagle, Charlie Brown. He turns on the radio and Snoopy dances to the music. Since "5" already appears earlier in the classroom in which the scene is set, it is possibly Joe Richkid or some unnamed character who looks a bit like him. His behavior is similar to Joe's.
- Joe Richkid is one of the many Peanuts characters who appears in the game Snoopy's Street Fair, in which he owns a mini golf booth.