Unprecedented for a comic strip, Peanuts became a huge marketing phenomenon. The Peanuts Gang became spokespersons for a variety of businesses and all manner of merchandise has been sold featuring their likenesses.
Books[]
One of the most durable pieces of merchandise is books, starting with reprints of the strips themselves as well as adaptations of animated specials, and entirely original works.
Paper products[]
Possibly the most abundant type of merchandise is paper products such as greeting cards.
Toys[]
Between action figures, miniatures, dolls, and plushes, all of the Gang has popped off the page into three dimensions.
Apparel[]
While the most common types of Peanuts clothing are casual wear like T-shirts, pajamas, and sneakers, there are also Peanuts formal wear such as ties. Charles M. Schulz's 1950s Halloween strips were instrumental in creating the tradition of trick-or-treating, so it's only appropriate that Charlie Brown and Snoopy are popular costumes.
Other[]
Virtually any item has been branded with Peanuts.
