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MetLife logo

'Metropolitan Life Insurance Company or MetLife, is an insurance company. It provides insurance, annuities, and employee benefit programs, with 90 million customers in over 60 countries. The company was founded on March 24, 1868.

In 1985, MetLife adopted Snoopy and other Peanuts characters as their spokestoons, having them appear in promotional materials, sales literature, premium items and commercials. For many years, Snoopy featured prominently on the MetLife blimp. In 2002, MetLife signed a contract allowing them to continue using Peanuts for advertising. 

In 2006, MetLife signed an international agreement with Peanuts Worldwide. This agreement, in combination with their North American contract, gave MetLife exclusive worldwide rights in the financial services category to use the Peanuts characters.

The North American and international markets contracts were set to expire in 2014; but the characters were retained until 2016, when MetLife decided to retire the Peanuts characters as part of a general branding overhaul. MetLife was spinning off their consumer oriented services to another company to instead focus on providing products and services for other businesses, and it was apparently decided that the Peanuts license no longer served a purpose for their marketing.

Videos

MetLife_"5_Cents"

MetLife "5 Cents"

MetLife commercial featuring the Peanuts characters.

MetLife_"The_Right_Choice"

MetLife "The Right Choice"

MetLife commercial featuring Peanuts characters.

Retro_Commercial_-_MetLife_Peanuts

Retro Commercial - MetLife Peanuts

An early MetLife commercial featuring Peanuts characters.

MetLife_Insurance_Commercial_1989

MetLife Insurance Commercial 1989

An early MetLife commercial featuring Peanuts characters.

MetLife_-_Snoopy_Safari_Cruise

MetLife - Snoopy Safari Cruise

Charlie_Brown,_Linus,_&_Snoopy_in_a_MetLife_Commercial_from_1986

Charlie Brown, Linus, & Snoopy in a MetLife Commercial from 1986

An early commercial from 1987.

1988_-_Commercial_-_Metropolitan_Life_Insurance_Company_-_Happy_Thanksgiving_Charlie_Brown!-0

1988 - Commercial - Metropolitan Life Insurance Company - Happy Thanksgiving Charlie Brown!-0

Snoopy,_Linus,_Charlie_Brown_-_Metropolitan_Life_Commercial

Snoopy, Linus, Charlie Brown - Metropolitan Life Commercial

Snoopy_and_Charlie_Brown_in_A_MetLife_Commercial_from_1986

Snoopy and Charlie Brown in A MetLife Commercial from 1986

MetLife_-_National_Anthem_with_Peanuts_(Super_Bowl_2014_Commercial)

MetLife - National Anthem with Peanuts (Super Bowl 2014 Commercial)

Met_Life_1985

Met Life 1985

MetLife_Ad_from_1986_-_Snoopy_Plays_Tennis

MetLife Ad from 1986 - Snoopy Plays Tennis

Snoopy_and_Linus_for_Metropolitan_Life_-_1986_ad

Snoopy and Linus for Metropolitan Life - 1986 ad

1988_MetLife_Commercial

1988 MetLife Commercial

Snoopy_metlife

Snoopy metlife

MetLife_Commercial

MetLife Commercial

MetLife_Team

MetLife Team

Rozwijamy_się_dla_Ciebie_od_ponad_145_lat

Rozwijamy się dla Ciebie od ponad 145 lat

MetLife_MultiOchrona_-_kompleksowa_ochrona_NW

MetLife MultiOchrona - kompleksowa ochrona NW

1987_Met_Life_Peanuts_Commercial

1987 Met Life Peanuts Commercial

1985_ads_Met_Life

1985 ads Met Life

MetLife_Peanuts_Commercial

MetLife Peanuts Commercial

MetLife_Ad-_Sally_&_Charlie_Brown_(1998)

MetLife Ad- Sally & Charlie Brown (1998)

MetLife_TV_Commercial_Concert_Featuring_Peanuts_Gang_-_iSpottv.webm

MetLife TV Commercial Concert Featuring Peanuts Gang - iSpottv.webm

Cute_snoopy_metlife_commercial

Cute snoopy metlife commercial

Woodstock_and_Snoopy_Metropolitan_Life_Commercial

Woodstock and Snoopy Metropolitan Life Commercial

Metlife_Milestone_starring_Snoopy_Commercial_1993

Metlife Milestone starring Snoopy Commercial 1993

MetLife_1990_Commercial

MetLife 1990 Commercial

Metlife_90's

Metlife 90's

Pays_Every_Claim

Pays Every Claim

MetLife_Cartoon_Super_Bowl_Commercial_Old-School_Cartoons_Star_In_New_Ad_(VIDEO).mp4

MetLife Cartoon Super Bowl Commercial Old-School Cartoons Star In New Ad (VIDEO).mp4

Charlie Brown and the gang appear in the beginning

MetLife_1995_Commercial

MetLife 1995 Commercial

1990'S_Commercial_MetLife_Insurance_"Get_Met._It_Pays."

1990'S Commercial MetLife Insurance "Get Met. It Pays."

【HD】2013_01_04_ON_AIR_CM_(15s)_No.014_メットライフアリコ

【HD】2013 01 04 ON AIR CM (15s) No.014 メットライフアリコ

アリコ_「スヌーピーの飛行船_~_登場」スヌーピー

アリコ 「スヌーピーの飛行船 ~ 登場」スヌーピー

2種_天海祐希_CM_メットライフアリコ_スヌーピー

2種 天海祐希 CM メットライフアリコ スヌーピー

スヌーピー展CM_連続バージョン

スヌーピー展CM 連続バージョン

Metropolitan_Life_Commercial_from_'88

Metropolitan Life Commercial from '88

1992_-_Peanuts_Gang_for_Met_Life_Insurance

1992 - Peanuts Gang for Met Life Insurance

1988_-_Metropolitan_Life_-_Peanuts_Track_&_Field

1988 - Metropolitan Life - Peanuts Track & Field

Sleeping_Child_Metlife

Sleeping Child Metlife

MetLife_Ad-_Rock_Climbing_(1998)

MetLife Ad- Rock Climbing (1998)

MetLife_Snoopy_Reklamı

MetLife Snoopy Reklamı

PNB_MetLife_Insurance_Film_MetLife_Mera_Term_Plan

PNB MetLife Insurance Film MetLife Mera Term Plan

PNB_MetLife_Health_Plans

PNB MetLife Health Plans

Peanuts_MetLife_Commercial_(1986)

Peanuts MetLife Commercial (1986)

ま・み・む・メットライフ生命「お正月」編CM

ま・み・む・メットライフ生命「お正月」編CM

MetLife_Guaranteed_Returns

MetLife Guaranteed Returns

Metlife

Metlife

See also

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